“Self-driving cars will represent a new mode for surveillance. Through a self-driving car’s global positioning, system, navigational tools, and other data collection mechanisms, companies will be able to gain access to highly contextual data about passengers’ habits, routines, movements, and preferences,” explained Luis F. Alvarez León, an assistant professor of geography at Dartmouth.

“This trove of personal, locational, and financial data can be leveraged and monetized by companies, by providing a data-stream for companies to target customers through personalized advertising and marketing,” he added.

It’s not just your locations that will be tracked. As autonomous vehicles enable passengers to spend more time engaging with media in a vehicle, the media you consume could also be tracked.
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