Your Car Key Knows More About You Than Your Mom Does

In an interview I once conducted with Jesse Schell, a professor of game design at Carnegie Mellon, he postulated that even the public bus is likely to turn into a game–the more often you take it, the more points you’ll receive. The accumulation of bus points could be redeemed in a system of tax relief, a reward in recognition of your support of the environment. Gamification has proven to be a serious motivator.