Young Millennials Show Little Love For Self-Driving Cars

Younger demos may be tech savvy, but that doesn’t mean they are keen on embracing any and all supposed advances. A new Ketchum Global Research & Analytics study surveying 999 U.S. 16- to 24-year-olds, for instance, makes clear that interest in self-driving vehicles fosters one big yawn.

While 92% of young Millennials and/or Gen Z either already own a car or plan to buy one (78% of 21-24-year-olds and 58% of 16-20 have their own vehicle), less than one in four see themselves buying an autonomous vehicle, according to Ketchum’s “The Next-Gen Guide to the Connected Ride.” Only 23% of those who have or are planning to get a driver’s license say they can see themselves buying a self-driving vehicle, broken down to 30% of males and 18% of female.