Lyft is officially discontinuing shared rides, the latest change the ride-hailing company’s new chief executive officer is making in a bid to revamp the platform to compete with Uber Technologies.

“The problem with shared trips is that they take people out of their way,” David Risher said in an interview Thursday. “At some point you have to pay attention to what your customers want.”

It’s one of a slate of product changes Risher is making since taking over as CEO in April and marks the end of a feature that came to define the ride-hailing industry. San Francisco-based Lyft was the first to launch shared rides in 2014 and Uber later followed with Uber Pool…

Lyft is also focusing on boosting airport rides, which comprise about 10% of all trips, by making it easier for customers to pre-book a trip.