Rather than continuing to try to fight the well-funded San Francisco-based ride-share companies, James Campolongo, president of Yellow Cab, said his company is putting the final touches on a ride-sharing app of its own, in the time-tested strategy of “if you can’?t beat ’?em, join ’em.”
“A lot of my contemporaries don’?t agree with what we are doing,” Mr. Campolongo said. “But we’re just a little cab company. We knew we couldn’?t take on Lyft and Uber. So, we decided to disrupt the disruptors.”