Yandex NV, Russia’s largest search engine, is expanding its services in the market for connected cars, an emerging battlefield for global technology firms, including Apple Inc. and Alphabet Inc.’s Google.
Yandex this month agreed with Toyota Motor Corp. to install services including maps with real-time traffic information and internet browsers in some premium-model Camrys sold in Russia, said Andrey Strelkov, head of geolocation services at Yandex. Toyota confirmed the agreement. Yandex signed a similar deal with Honda Motor Co. last year. “Cars are set to become the new generation of connected devices, and we are seeking to stake out claim to this market that should be worth billions of dollars in the future,” Strelkov said in a phone interview.