Why Google’s Waze Is Helping Local Governments Track Users

More cities are lining up to get access, and while the data the apps are sharing is all anonymous for now, identifying details could get more specific if cities like what they see, and people become more comfortable with being monitored through their smartphones in return for incentives.
Rio is the first city in the world to collect real-time data both from drivers who use the Waze navigation app and pedestrians who use the public-transportation app Moovit, giving it an unprecedented view on thousands of moving points across the sprawling city. Rio is also talking to the popular cycling app Strava to start monitoring how cyclists are moving around the city too.
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