Why Electric Scooters Companies Are Getting Serious About Safety

The biggest risk factors, the CDC found, were lack of helmet use, infrastructure issues like potholes and lack of protected lanes, and user inexperience and behavior—implicating cities, companies, and riders themselves…

In part to address those anxieties, the maturing e-scooter industry is making a fresh effort to emphasize safety. Lime, for example, says it has given out about 250,000 free helmets to riders, upgraded the scooters to better handle urban conditions, and invested more than $3 million in rider education. Rival company Bird has similarly given out thousands of helmets, and it, too, highlights its rider education efforts. It just launched a s.h.a.r.e Safe Streets tour, during which it will visit 100 cities and give riders virtual reality and in-person safety trainings.