There’s nothing marketers love more than a captive audience. And people don’t get any more captive than when they’re sitting in a car. That’s a powerful motivation for companies developing automated cars, beyond the technical innovation that has made such a vision possible. From Google to Tesla to traditional automakers, it seems everyone today is scrambling to get in on the automated vehicle action. Even Apple is rumored to be working on a car of its own and has reportedly developed a giant virtual windshield that recognizes gesture controls to operate it.