Automakers are investing billions of dollars in new technologies, but consumers don’t seem to understand how these features work or why these automotive technologies would benefit them. The bottom line is that most consumers don’t really have much interest in vehicles with advanced tech and aren’t ready for electric or autonomous vehicles. Those are the findings of a new survey — the JD Power 2020 Q1 Mobility Confidence Index Study fueled by SurveyMonkey Audience.
Responses suggest that, for automakers, more is at stake than just investing money in new and improved technology. Automakers also need to educate consumers about electric vehicles (EVs) and autonomous vehicles (AVs). Lack of consumer knowledge is a huge roadblock for future EV and AV adoption.\