We Want Safety Features, Not Self-Driving, Buyers Tell Automakers

But modern consumers are far more interested in advanced driver assistance systems (ADAS) tech features like blind-spot detection, a backup camera, forward collision warning and automatic emergency braking with pedestrian and cyclist detection. In a 2023 S&P Global Mobility consumer survey those four features were rated as most desirable, with each being highlighted by at least 80 percent of all drivers quizzed.

In contrast, only 61 percent of respondents expressed a desire for a fully self-driving car, and none of the other autonomous options offered to consumers ranked higher than 64.9 percent in the desirability stakes. S&P Global Mobility’s analysts said that spoke to a lack of trust in autonomous systems on the part of buyers, noting that just 47% of consumers said they would ride in a car with self-driving abilities and would consider purchasing one.