Waze’s growth chief: Even driverless cars need a better route

Waze’s traffic information “has given us access to this incredible distributed network of sensors, held in the hands of drivers,” says Jascha Franklin-Hodge, Boston’s chief information officer. “It transforms the way we think about interacting with commuters.” Waze’s data give cities tools to figure out why a gridlock is happening or why a bus route isn’t making its time and can adjust from there, he adds. Its thesis was that if all of us were connected, we’d be able to point out the potholes, street closures and the like. In a world heading toward driverless cars, Waze execs say it is on the right track for the future. “Robots will still need to know the best route,” says Eisnor. “We have a nice juicy role.”