Waymo wants its driverless cars in Europe, but it could face challenges

Alphabet’s Waymo hopes to launch the first US self-driving taxi service this year in Phoenix, Arizona, and potentially San Francisco, California. Depending on how these test runs go, Waymo could end up a household name in America.

Now, we’ve learned that Waymo’s CEO also hopes to expand his company’s driverless taxis to Europe, though it could face stiff competition from local, more mainstream car brands.

John Krafcik, speaking at the Automotive News Europe Congress in Turin, Italy, told the audience that, “There is an opportunity for us at Waymo to experiment here in Europe, with different products and maybe even with different go-to-market strategies,” Reuters first reported.