Widely regarded as the leader in autonomous vehicles, Waymo is slated to launch a public ride service later this year in Arizona. To build public awareness for the Uber/Lyft competitor and its technology, the Alphabet division appears to be embarking on an advertising campaign with the first ad going live today.

Tweeted by the official Jimmy Kimmel Live! account this afternoon, the over two-minute video features a hashtag labeling it as an advertisement. It is very much in the style of the late night comedian’s regular sketches and involves show personality Guillermo riding in a Chrysler Pacifica.
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