Parent company Stellantis has been a bit slower in full BEV adoption, but the Jeep brand is slowly but surely becoming electrified, with plans for four all-electric SUVs by 2025. These plans include the recently teased Wrangler as well as an all-electric Avenger, Recon, and Wagoneer S.

For its autonomous off-road demonstration, Jeep equipped two Grand Cherokee 4xe plug-ins with AI technology and took them through the rocky red terrain of Moab, Utah.

Easier said than done, for sure. Still, Jeep is taking a refreshing and inarguably on-brand approach to autonomous driving – focusing on off-road trail safety for both seasoned off-roaders and drivers new to terrain off the beaten path.

That being said, Jeep says its autonomous technology will eventually support drivers on normal paved roads as well. Per CEO Christian Meunier: