Hakan Samuelsson said it was “irresponsible” to put autonomous vehicles on the road if they were not sufficiently safe, because that would erode trust among the public and regulators.

“We have a responsibility and everybody who’s in this business has that responsibility, because otherwise you’re going to kill a technology that might be the best lifesaver in the history of the car,” he said.

His comments came as Volvo launched a new safety campaign, using technology to try to eliminate drunk driving, smartphone distraction and speeding among its owners in a move it hopes will spark change across the industry, in the same way that its introduction of three-point seat belts did 60 years ago.
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