Via launches microtransit for seniors

Dive Brief:
Mobility company Via launched a microtransit service aimed at seniors, in partnership with the city of Newton, MA.

Any resident aged 60 or older can access Newton in Motion, or NewMo, through the Via app to request on-demand, shared transportation to select destinations including the senior center, grocery stores, medical appointments and places of worship. Like other microtransit systems, NewMo will use algorithms to determine routes for customers heading in the same direction.

Passengers will be transported in vans and wheelchair-accessible vehicles. Pick-ups and drop-offs will take place at a virtual bus stop within a short walk of passengers’ destinations. Individuals who are unable to reach the virtual bus stop can request door-to-door service upon booking.