Transit agencies must make better use of nontraditional data on consumer activity to combat declining ridership and effectively partner with the private sector to expand their transportation networks, according to a new KPMG report.

This means drilling down into information like cell phone data to figure out where people need to go and where they are starting out their trips. Ted Hamer, managing director of KPMG’s infrastructure practice, said tapping into this kind of broader information can help with rethinking mobility.
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