The second day of the ITS America Conference & Expo got underway in style with the opening of the conference floor, the announcement that attendance, at over 3,000, is already record-breaking for the event and the launch of a new safety challenge from the USDOT, with US$6 million in cash prizes available…

Later in the plenary, Robert Hampshire, the USDOT’s deputy assistant secretary for research and technology reiterated the importance of the safety challenge: “We know that last year 43,000, people died on our roads – 25% of these deaths happened at intersections,” he said. “We know this is a major challenge and it’s an area where we can make a big difference for safety. This is why we have announced the Intersection Safety Challenge, which is part of our national roadway safety strategy to get to zero fatalities.”