Dive Brief:
Riders across 13 transit agencies in Ohio and Kentucky will soon be able to book transit tickets and receive trip planning information through the Uber app as part of the Uber Transit Ticketing initiative, launched in partnership with mobile ticketing company Masabi and the NEORide council of governments.

Once the initiative is fully rolled out in the coming weeks, riders can select a “Transit” option in the app, where they will receive real-time transit data, trip-planning guidance and directions. Riders can also purchase mobile, contactless tickets from the transit agencies through the app for the same price as regular fares.
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