Uber Is Making Sure Those Bad Driver Ratings Are Correct

While the verification of rider complaints is the primary focus of this pilot program, there are other uses for the movement data Uber is gathering. Uber could follow in the footsteps of some automakers and use this information to inform the autonomous technology it’s developing at R&D centers at Carnegie Mellon and the University of Arizona. General Motors is already in the beginning stages of gathering information about human instincts in specific driving conditions through its partnership with Mobileye. Using the vehicle’s external cameras and its GPS data, GM is gathering and analyzing anonymized data about human behavior that could later inform the behavior of the autonomous technology it’s developing.