Rapidly expanding car service startup Uber says it has driven its 1 billionth ride. Launched in June 2010, it took the company 5.5 years to reach this milestone. Uber trip number 1 billion took place in London on Christmas Eve. The company says that the lucky rider, Marvin, has been gifted free Uber for a year (up to £10,000). To further commemorate this benchmark, driver Ara has been given an all-expense paid trip to the Uber city of his choice. Uber will also be donating to Hackney Pirates, a charity serving the neighborhood where the billionth trip started.