Uber just announced UberEVENTS, a new service for event organizers to pre-pay rides for their guests. Uber is launching the service first in New York for “select riders” and Uber for Business users. In the coming weeks, Uber will roll out this feature to everyone in New York so that all event hosts can purchase rides, in the form of guest passes, ahead of time for attendees. Event organizers can customize the guest pass with date, time and promotion code.