Uber, Cincinnati join forces. The goal: Fixing our transit system

The City of Cincinnati has partnered with ridesharing service Uber to study and improve public transit, a host of local officials announced Tuesday.
The collaboration, called Cincinnati Mobility Lab, “will share data, conduct studies, engage employers and activate designers to help create an innovative and strategic transportation plan for the Cincinnati region,” according to a press release.
Uber has already included Cincinnati on its data-sharing platform, Movement, which provides “anonymized” data on trips in different cities to help with urban planning, according to the website.
Movement’s data will be used for what Uber officials described as a first-of-its-kind curbside transit study with the Southwest Ohio Regional Transit Authority (SORTA) and the Transit Authority of Northern Kentucky (TANK).