Uber and Lyft face a new challenger in Boston

The startup, Fasten, raised nearly just over $9 million in the spring, and quietly began operating in Boston last month, according to the Boston Herald. Fasten’s service is identical to Uber’s low-cost UberX service, which employs regular folks to ferry passengers in their own cars, except for a couple of important details. Instead of taking a percentage cut, say 20% to 30%, from each ride, it only takes $1 per ride (or a fixed daily or weekly fee, according to Fasten’s website). “People will still love Uber, people will still love Lyft, but there is room for us as well,” co-founder and CEO Kirill Evdakov told the Boston Herald. “It’s not a zero-sum game, it’s not a winner-takes-all game.”