Uber Adds a Low-Tech Twist to Its Modern Business Model in India: Rickshaws

For Uber, the new service, which started this month, is part of an effort to expand quickly in a country that it says is already its second largest market, but where it faces stiff competition. Ola, an app-based competitor that operates in 100 Indian cities to Uber’s 11, offered auto rickshaw rides months ago.More>>