The driving force behind the initiative, according to its literature, is to bring unlikely but strategic partners together from different disciplines to develop collaborative solutions for dealing with Cairo’s traffic problems, and to meet future transportation needs. The World Bank and the Google Developer Group in Cairo sponsored the event, in conjunction with the Green Arm environmental group and the Association for Sustainable Development…
Many of the conference participants stressed the need for better efficiency and increased use of technology in dealing with transportation challenges. Many of the speakers focused on the relationship between intelligent transportation systems, and information and communications technology.