Toyota takes a small detour into car sharing

Toyota says it will start testing a service for sharing electric car on the island Okinawa, a project that could lead to broader efforts to connect tourists to local attractions without generating emissions.
The one-year trial project, which begins in January, aims to assess the viability of tourism-center car-sharing, Toyota says. The car sharing project will operate on the island’s Motobu Peninsula, an area that attracts tourists who visit popular sites during the day and do not stay the night. Motobu Town Tourism Association, the Nakijin Village Tourism Association, and the JTB Group are also involved in the project, Toyota says.