Toyota Mirai “Fueled by Bullsh*t” Ad Is Total BS

Toyota won’t let those pesky facts get in the way of a good greenwashing campaign, co opting Musk’s comments to try and prove the Mirai FCV is green in one of the worst ways possible. The video above, entitled “Fueled by Bullsh*t”, attempts to showcase how the hydrogen gas used to power the Mirai can be found, well, everywhere. And it’s true, hydrogen is the most abundant element in the universe, found in just about every piece of organic matter we’ve ever discovered…and yes, that includes cow manure. The cow crap is collected, left to dissolve at a special fermentation pit, and then brought to a steam reformation center where the raw biogas has the hydrogen stripped away, which can then be used to fuel the Mirai. Sounds pretty green, right?