TomTom: from satnavs to driverless cars

TomTom will face tough competition in this market from technology giants like Google, Apple and Nokia, all of which have expressed an interest in the developing mapping technology for driverless cars. However, Ms Vigreux believes that TomTom’s “live mapping” service is ahead of its competitors. “We’ve been working on this for a long time. It’s a very complex thing to do, because maps change all the time, so you need to get that data, validate it and broadcast it,” she said. ”It’s very difficult technology that goes into that and we are very advanced there, so we want to play a big role.”