To Lure Bostonians, New ‘Pop-Up’ Bus Service Learns Riders’ Rhythms

This new-old method of transport has comfortable seats and Wi-Fi. But its real innovation is in its routing. It is a “pop up” bus service, with routes dictated by millions of bits of data that show where people are and where they need to go. The private service uses chartered buses and is run by a start-up technology company called Bridj.
More>>