There’s growing interest among older Americans in cycling: Between 1995 and 2009, the number of people aged 60 to 79 who bike increased by 320%, and the recent boom in electric bicycle technology is creating more opportunities for older Americans to consider biking as a mode of transportation. E-bike sales are growing across demographics, and bike share companies like Motivate and Jump have rolled out e-assist versions of their bikes in the last year. E-bikes are especially capturing the older market, many of whom have found e-bikes enable them to ride much later in life than they previously imagined. That’s because the extra push from the motor makes pedaling far less strenuous than traditional bikes. The Seattle-based ebike company Rad Power Bikes has found that 82% of its customer base falls between the ages of 45 and 84.
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