The self-driving car industry just acknowledged it has an image problem

That gives a good sense of why driverless companies felt the need to form a wide-ranging consortium whose aim is to change the way the public views the industry. Partners for Automated Vehicle Education, or PAVE, which was unveiled at the CES technology trade show in Las Vegas, includes carmakers Audi, General Motors, Volkswagen, Toyota and Daimler; driverless technology companies Waymo, Cruise, Aurora and Zoox; and computer chip makers Intel, Nvidia and Mobileye.

The group said it will “seek to bring realistic, factual information to policymakers and the public so consumers and decision-makers understand the technology, its current state and its future potential – including the benefits in safety, mobility and sustainability.”