The Secret Weapon Behind Self-Driving Cars? Everyday People Playing on an App

There’s a reason the self-driving cars now being tested by dozens of auto and mobility companies aren’t mainstream yet. They use some of the most advanced artificial intelligence ever built, requiring cutting-edge computer vision and billions of calculations per second. Pricey stuff. Yet to teach that computer to see demands something much less exotic: everyday citizens performing simple tasks for a few bucks an hour.

MightyAI is a computer vision company that trains artificial intelligence programs to better see and understand the world. That way, it can better differentiate between, say, a paper bag blowing in the wind and a cat trying to cross the street. The startup pays people to perform simple image recognition tasks on their phones or desktops.