As cars and trucks get ever more packed with sensors and connectivity, they are already generating tens of gigabytes of data per hour and will soon be producing terabytes per hour. In this modern world, data is often deemed as good as gold, just ask Google and Facebook. That’s why everyone connected to the auto industry is scrambling to figure out ways to make a business out of data with the latest being BMW and IBM. The two are partnering up on the automakers CarData platform.