The New Road Warriors

Chip vendors and other companies that have little or no experience in automotive are flooding into this market as the race for assisted and autonomous driving begins to heat up. This market is expected to pay big dividends for companies that succeed in helping to build the vehicles of the future in this century.
IC Insights earlier this year forecast the auto chip market would grow 22% this year to $28 billion, which is a record for the segment. In 2016, total sales were $22.9 billion, up 10.8% from the previous year.