The LIttle Yellow Bicycle Button that gets the attention of city leaders

Swedish company Hövding – best known for its bicycle airbag-helmet, which was explosively modeled at a Transportation Techies meetup in 2015 – is back in the news with the release of another bike product that puts a modern spin on a classic function.

The yellow handlebar buttons, called “Flic” buttons, combine the best of so many things needed to advocate for safer bicycling streets: a practical technology that allows riders to easily take action and note where they feel unsafe.