The key word in Winn’s strategy is “commercial.” While today’s drones are often associated with personal or hobbyist use, a November CNBC report projected the consumer sector will comprise just 17% of the drone market this year. The real winners in the drone industry will be the ones who “deliver true business value” and capitalize on a wide range of market sectors, according to a recent report from DroneDeploy.

The report is based on the results of a survey of more than 140 DroneDeploy customers, nearly two-thirds of whom said they use drones to improve operations and increase productivity. The survey also found 92% of respondents expect drones to become more common in their industry this year, and 25% of firms believe drones will be “ubiquitous” and “present everywhere” by the end of the year.
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