The Commute of the Future? Ford Is Working on It

Ideo has worked for Ford since 2005, developing software for its hybrid vehicles and designing the console of the Ford Fusion. Now, anticipating a future when Ford will have to do much more to survive than sell cars, the company asked Ideo to develop products focused on “multimodal transportation” — jargon for everything that isn’t driving, as in buses, subways, bike shares, water taxis, ride hailing apps and walking.