Ideo has worked for Ford since 2005, developing software for its hybrid vehicles and designing the console of the Ford Fusion. Now, anticipating a future when Ford will have to do much more to survive than sell cars, the company asked Ideo to develop products focused on “multimodal transportation” — jargon for everything that isn’t driving, as in buses, subways, bike shares, water taxis, ride hailing apps and walking.
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