Educational campaigns mainly occur through communication with customers or through the businesses’ apps. Some of the apps clearly show users the places on a map that their city deems appropriate for bike parking. ofo, for example, uses geofencing technology to map out and encourage users to park in preferred zones. “Riders who park here will be rewarded via their ofo score,” Bennett said, which riders can accumulate to redeem various discounts.
Other providers use the bikes’ tracking technology to pick out users who chronically park bikes inappropriately. For example, Spin recently added an app prompt before users unlock a bike, asking them to give a thumbs-up or thumbs-down for how well the bike had been parked when they found it. “That rating is applied to the previous trip and previous user.