Tesla concepts of mobility outgrew legacy brands from the day the first Tesla rolled onto the market. The new company did not fit into any existing auto-manufacturer slot. Tesla jumped away from the crowd conceptually, and as we can see by now, landed on its feet.
Matt Pressman, cofounder of EVANNEX, has noted how Tesla’s “full stack” approach has disrupted the auto industry. Quoting Silicon Valley venture capitalist Chris Dixon, “The old approach startups took was to sell or license their new technology to incumbents. The new, ‘full stack’ approach is to build a complete, end-to-end product or service that bypasses incumbents and other competitors.”
Thus, in a similar business fashion as Apple, but beyond that, Tesla is distinctly more involved with all of the things related to Tesla vehicles — battery factories, vehicle factories, stores, charging infrastructure, and much more.