Tesla’s Full-Self Driving software is going up in price again

Tesla’s increasing the price of its Full-Self Driving (FSD) software to $15,000. In a post on Twitter, Tesla CEO Elon Musk announced that the new price will go into effect in North America starting September 5th, representing a $3,000 jump.

Drivers who order a vehicle before September 5th won’t have to pay the newly-increased price, Musk says. The price hike comes as Tesla begins rolling out FSD beta 10.69 to drivers, a version Musk calls “a big step forward.” It’s still unclear whether Tesla plans on raising the price of its FSD subscription, which currently costs $199 per month.