The electric car market is about to be accessible to a lot more people as we’ve now learned that Tesla and Volkswagen, the two market leaders for electric vehicles, have now both greenlit electric car programs that are going to start at ~$25,000 to $30,000.
In surveys about going electric, the price of new electric cars is always one of the top concerns of new buyers.
When it comes to the luxury segments, many electric vehicles have caught up in price and performance with their fossil fuel-powered counterparts.
However, this becomes less true down market with some exceptions.
Improvements in battery technology are now starting to enable automakers to reach higher performance, specifically longer ranges, at a lower price point in electric vehicles – opening EV ownership to more people.