Technology and transportation companies have not always been the best of friends. The time has arrived, however, when the cold abstraction of technology meets the warm and fuzzy human element. Or at least the possibilities abound for those who have the foresight. Companies like Uber Freight and Convoy and CargoChief and FreightFriend are invested in driver and carrier solutions, as well as hundreds of companies investing in technology in order to create a better experience for the driver, such as Volvo trucks.
Trucking companies should not lose focus on the driver. They are still a main cog in the transportation wheel. Savvy companies know this and utilize technology to help solve retention issues, which, with patience, will lead to stronger quarters.