Talking Trains (Again) With IBM’s Head Of Rail Innovation

I think connecting all of those things is information technology. The ability to seamlessly integrate that travel experience and provide all that information on the mobile device becomes very important. So if you’re arriving 15 minutes early, and if you wish to catch the earlier train, this is the information that’s pushed to you based on you opting-in to receive that information [on your phone]. You can then look at social media, like some of these coupon-based programs, so when you arrive at a certain location you get a special from the local small businesses in this area, whether that’s a restaurant or retailer. All of that information can be pushed to you, spurring economic activity around these nodes.