Stellantis plans a profitable goodbye for combustion muscle cars

Stellantis NV’s (STLA.MI) Dodge brand plans to squeeze maximum profit from the farewell party for its petrol-burning Challenger and Charger muscle cars, which are scheduled to go out of production at the end of next year, the company said on Monday.

Dodge will offer seven low-volume “heritage-influenced” versions of the Charger and Challenger at certain dealerships – previewing them under cover at events starting Monday in a throwback to marketing tactics that were old when the brand’s current leaders were starting their careers…

Stellantis has said it will retool the Brampton, Ont. factory that builds the Charger and Challenger “to support the company’s electrification plans,” as part of a broader $2.8 billion investment that will include conversion of an assembly plant in Windsor, Ont. to build a new “multi-energy vehicle” architecture.