Finding a solution to distracted driving then became his focus, which then turned into a business called Nauto. Founded by Heck in 2014, Nauto is a fleet safety and collision prevention solution whose AI-backed human driver technology enables some of the largest commercial fleets in the world to avoid collisions by accurately predicting and helping drivers prevent accidents before they occur.
“I started Nauto with a very simple business model. Let’s not replace the human driver. Let’s be a copilot that helps augment the human driver. The human is fantastic at judgments of complicated situations. What’s this pedestrian going to do? Is the kid going across the road? AI is terrible at that. But on the flip side, AI is fantastic at never falling asleep, never getting distracted,” says Heck.