Smarter cars: Big Data, meet Big Brother

Writing code is a lot cheaper than bending metal. Zetsche is a man accustomed to spending huge amounts of money. The price tag to develop a new vehicle starts around $1-billion and can run to five or six times for an all-new platform with new powertrains. You can have rooms full of software developers in their propeller beanies and not notice the cost in a game like this.
Big Data is a big deal for next-generation cars.