The idea of creating a system for people to log their journeys to work and earn rewards for “clean” commutes—that is, commuting via carpool, vanpool, bus, bike, or another alternative to one person driving him- or herself to work—came from Segars’ previous experience with a very similar program in Montana. While attending graduate school to study environmental science at the University of Montana, Segars got involved with Missoula in Motion. That program also offered a logging system and rewarded its users every quarter to using alternative methods of transportation.
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