Car companies have long been masters of marketing new models by claiming a dedication to innovation and cutting-edge technologies. But now they are using complex data-led innovation to stay ahead of the competition. ‘Connected automotive systems’, which exchange data with smartphones, the internet and even other cars, are no longer exclusive to premium models. These systems are expected to grow to 189 million units worldwide by 2016, up from a predicted 41 million at the end of 2011, according to a study by ABI Research.
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